In this section, you will find articles about the use of color within various industries. Click to subscribe to our Color Articles feed in your newsreader.
Using a primary color wheel can help you to better understand the basics of color and help you learn about harmonious colors. A color wheel will help you visualize the relationships between colors. Its a great tool to use when choosing color schemes for decorating, painting or for web design. Color wheels start out with the 3 primary colors set in an equilateral triangle within the circle. These primary colors are yellow, red and blue and are the base of all colors.
Secondary colors fall between these primary colors and are a mixture of two primary colors. So between yellow and red will be the secondary color of orange. Between red and blue will be purple and between blue and yellow will be green. Secondary colors are also known as complementary colors. Complimentary colors can be found by looking directly across the primary color wheel. Across from red is green and across from blue is orange. Placing these complimentary colors next to each other will give the appearance of brighter colors since they will have a high contrast.
Cool colors are blues and greens and everything in-between. These colors have a calming effect and represent comfort and nurturing. Purple, even though it contains the hot color red, is also considered a cool color. Cool colors give off a quiet feeling that can make a person feel more relaxed and restful.
Most cool colors will appear smaller than warm colors. Since these cool colors tend to recede, using them in the background of a design works well. When selecting the colors for your webpage, learning more about cool and warm colors can be beneficial. Cool colors can create a clear and crisp web design that gives a calming effect on the viewer. Visitors to any website will feel the affects of the colors used in the design. Colors can cause many emotions to rise and using specific colors on your webpage can help you control a viewers emotional state. Cool colors used on a website are the most often used since more people seem to enjoy the feeling of calmness. This makes the site appear easier to read which means the visitor is more likely to visit your site for a longer period of time.
The color red is one of three primary colors and is thought to be the color to provoke the most response among humans. Red is considered a warm color along with orange and yellow. This intense color is also known to induce emotions from passion to violence. Experiments have shown that rooms painted red will encourage workers to work faster. Along with the faster work came more mistakes, making red not the best option for wall paint in a work environment. Red used on walls has been found to be a great benefit in restaurants, causing an increase in appetite.
Red is a symbol of high energy and aggression. It is often used in warning or danger signs. This is because the color red stands out against backgrounds of white or black. Many traffic signs use the color red because it is the most visible color in daylight. Red and its many shades of color are also used as a symbol of love. Hot reds to pale pinks can be found in many romantic greeting cards and are used in the symbol of the heart.
The color purple is associated with royalty, mystery, wisdom and magic. Purple is made up of equal amounts of red and blue. Red is considered the warmest color while blue is the coolest and together they create a perfect color. Its found that purple is the most preferred color choice of all children. This color is rarely found in nature and is thought by some to be an artificial color.
Light purple and dark purple have different meanings. While light purple gives off romantic feelings, a deep dark purple can create sadness. Purple robes are associated with royalty while the darkest purples are associated with funerals and death. Still a bright purple can reflect fun, playfulness and excitement to a child, while lavender can give a feeling of calmness and peacefulness. Purple in its many tones can set the stage for many moods.
The color red is thought to be a strong and violent color. It is known that more red cars get stolen each year and more red cars are ticketed by the police each year. Why is this? Red is an attention getter. Red makes the heart pound faster and often leads to speeding. So what about the color pink? Pink is the softer side of red and is often found to have the opposite reaction of the color red. Studies show that pink often makes people feel more relaxed and can even create physical weakness.
Pink is thought of as feminine and is associated with baby girls. The color pink is rarely found in mens clothing and will go in and out of style for men. Pink is thought to be a romantic color while red is the hot and passionate color. When using pink on a website most people will associate it with romance and women. If you are looking for a more sophisticated use of pink on a webpage, try adding small amounts of pink with black and grey. This gives the page more of a classic look and not too childish. Baby pinks are thought to be just that, used for baby girls, so stick with salmon pink or deeper pink tones.
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