Colours are the vital elements of visual language which people are conscious about. We use colours to delight the atmosphere or surroundings. Anything which is colourful will attract our eyes more quickly than a colourless object. This tendency of colour is called as colour psychology. Now a days colours are used more intensely in various platforms in our day-to-day life like giving presentations, drawing maps, brand promotions, etc.
Each Colour has its own psychological effects and can influence people in its own way. Blue is calm and provides a sense of security, Green creates a sense of harmony, Purple develops problem-solving skill and creativity where Red creates a sense of urgency.
Colours are not randomly selected before applying rather they are chosen according to the surroundings and environment to put a proper impact on person mind.
Source: The Farthing
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