Understand Color Psychology and Its Effects (Infographic)


Colours are the vital elements of visual language which people are conscious about. We use colours to delight the atmosphere or surroundings. Anything which is colourful will attract our eyes more quickly than a colourless object. This tendency of colour is called as colour psychology. Now a days colours are used more intensely in various platforms in our day-to-day life like giving presentations, drawing maps, brand promotions, etc.

Each Colour has its own psychological effects and can influence people in its own way. Blue is calm and provides a sense of security, Green creates a sense of harmony, Purple develops problem-solving skill and creativity where Red creates a sense of urgency.

Colours are not randomly selected before applying rather they are chosen according to the surroundings and environment to put a proper impact on person mind.

Source: The Farthing




Latest Articles

How to Use Color in Your Social Media Strategy

Promoting your brand with visuals on social media is more than just sharing the right text or photos.

Read More

Impact of Colors on Classroom Environment

If we could do without colors, then God probably would have created humans color-blind.

Read More

How your online store can use colours to win over more customers

A variety of things cumulate to make an ecommerce site attractive enough to draw in customers and make them shop.

Read More

The Scary Colors of Halloween

With Halloween right around the corner, it's time to think about the scary colors associated with this very popular seasonal event.

Read More

Colour in relation to Printing – CMYK & PMS

Article provided by UNIPRINT QLD. You may have heard the terms CMYK full colour or PMS spot colour.

Read More

What's New in Easter Egg Dye Colors and Techniques

With Easter just around the corner, department stores, dollar stores, and even specialty shops are restocking shelves with familiar packages of egg coloring kits.

Read More

Colour in Branding

Colour psychology is an increasingly important part of logo choice and branding strategies.

Read More

Understand Color Psychology and Its Effects

Colours are the vital elements of visual language which people are conscious about.

Read More

Greenery Emerges as Pantone's New Color of the Year

Pantone has recently announced its new Color of the Year as “Greenery” (15-0343), the brightest green it has highlighted to date.

Read More